If you are in the consumer goods business you would probably agree that improving financial performance through product portfolio optimization and fixing problems in the brand portfolio system are challenges that are among the top priorities of your company. Several international studies show that very often more value can be created by cleaning up the brand portfolio and identifying the missed opportunities on the market than just continuing bloody fights for market share within the existing framework. Product portfolio optimization in combination with a clear marketing strategy and retention management programs (if appropriate) can improve your company’s performance significantly and the results are clearly measurable.
Target One’s consultants have worked on product portfolio management in their previous careers as well as helped our clients to set up product management systems and compose marketing strategies as well as loyalty and reward schemes.