Team & Contacts

Margus focuses mainly on business development, sales and customer management issues. Prior to his career in Target One, Margus had a very successful 18 year long experience in banking industry, which has given him vast knowledge and know-how in the most complex areas. Read more about Margus’es background in LinkedIn.

E-mail: margus@targetone.ee

Andres brings on board significant international business and marketing experience, having worked for the past 15 years in different countries and businesses across Western and Eastern Europe. Andres is an expert on strategic marketing issues of consumer goods companies and he focuses on strategic growth initiatives, marketing planning and execution. The core areas of expertise include business strategy, brand development and positioning, product and service mix optimization and excellence in sales & marketing execution.

Andres started his career in sales in logistics sector with Estonian Air, moving on to Consumer Goods marketing with Mars. He led the Petcare category in the Baltics to fastest growth rates in Europe in 1996-1999 and was soon promoted to head up the category also in Finland. Later he moved to a regional business director role in Mars’ Food business, being responsible for Nordics & CEE region, being part of the European leadership team in Copenhagen. Further he was stationed in Vienna, heading up one of the most profitable and highest market share businesses in Europe, managing a combined business across Chocolate, Petcare and Food divisions.

After 14 years with Mars, Andres joined Fonterra, a large New Zealand based Dairy group in it’s European headquarters in Amsterdam, being responsible for Marketing and Innovation in Europe. As a key challenge he led a turnaround program in defining a strategic roadmap for Fonterra in Europe, re-shaping the business into a consumer led and innovation driven value added B2B partner for the European food industry. During his time Fonterra developed and launched a number of value propositions to customers like Danone, Coca-Cola, Nestle and Pfizer.

Larsen Energy Branding customers include a broad spectrum of the Icelandic energy companies along with an array of international clients.

Dr. Larsen is also an assistant professor of Business Administration at the University of Iceland, School of Business where he teaches branding. His main research focus is electricity branding and he has published a number of academic papers on the subject. Furthermore, Dr. Larsen is the chairman of IMARK – the Icelandic Marketing Association. IMARK is responsible for all major functions of the Icelandic marketing arena, including the following: selecting the best yearly marketing company, selecting the outstanding marketing person of the year, and electing the best advertisements in all major sectors.